Reading/Interest Level: Intermediate, Young Adult
Author: Adam Sutherland
Publisher: Lerner Publishing Group
Named after the world’s largest river, Amazon has become the world’s largest store. Although it started out as an online bookstore, Amazon was always meant to be a lot more than that. Jeff Bezos, the founder, dreamt of making Amazon the world’s largest online seller. By focusing on the customer and changing the way that people shop, Amazon has become just that.
A possible use for this book, besides to satisfy curiosity, would be to aid young students in collecting information for a presentation or research project. To aid in research, additional information can be found via the links provided at the back of the book, helping the reader to learn more about Jeff Bezos from books, online articles, and video interviews. These use of Big Brands: Amazon as both a fun and educational book make it a very dependable addition to any library.